Kick ‘t Met LIVE in Rotterdam

Ahead of the match between Morocco and Zambia, a watch party took place at Annabel Rotterdam, organized by PUMA, Maghreb Diaspora and Paperclips Agency

During the evening, the first edition of Kick ‘t Met LIVE premiered.

A live edition in which the audience didn’t just come to watch, but could also take part in the conversation. About current affairs, AFCON 2025 and the Moroccan national team.

Kick ’t Met is a talk show on Ziggo Sport in which hosts Armin Shah and Jefferson Osei bring together their love for football and hip-hop culture. The program operates at the intersection of sport, identity and social context, creating space for a new voice within the football landscape.

For this live special, Geuren & Kleuren Media handled the production of Kick ’t Met LIVE in Rotterdam — from technical production to capturing the conversation on stage.

With guests such as Abderrahmane Trabsini and rapper Jack, and with room for interaction with the audience, the conversation went beyond the match itself.

While Kick ’t Met is usually produced from a studio, this live edition showed that the format also works well outside the studio: close to the audience, connected to current affairs and with room for multiple perspectives.

The live stream is available to watch back on YouTube.